Browsing All Posts published on »May, 2012«

The Ad: a superlative function

May 21, 2012


One of advertising’s useful functions is that it destroys the reality of the superlative.

The postmodern population

May 21, 2012


Certain scales defeat our ability to represent them. Subsequently it is impossible to impose on them concepts of hierarchy. For example, on the aesthetics of the supermarket. The petrol pump.  There is no superlative for a packet of cornflakes. (Warhol) (The ‘Hatch’ in Lost.)