Freedom’s Failure (3)
June 29, 2007A modern consumerist society dissolves the distinctions between good and evil, right and wrong, in the absolutist senses that used to apply to daily human conduct. For the most part rules for living are now informal. I think we would now be shocked by the sorts of social expectations, conformities, and restrictions that existed until quite recently in our society; that we were supposed to take them seriously once would seem monstrous. In this sense, consumerism dissolves narrative in certain very beneficial ways. It seems no longer possible to ‘tell the story of our behaviour’ in so far as it no longer seems to take place against the background of anything. (Which is one reason why we have a reversion to fundamentalisms I think: fundamentalisms of disbelief as in Hitchens, as much as fundamentalisms of belief.) … But now what of this; that since consumerism and consumerist politics have got rid of ‘the story of life’ so completely, what they have created is the simultaneous illusion that therefore nothing is actually happening … Nothing is really taking place. So that Iraq is kind of a consumerist illusion. I am not so much suggesting that typically people are oblivious of Iraq – although that might be true too – as suggesting that it seems impossible to imagine that any sort of consequences might come from it; that it might actually make a difference to things, to our life styles, wealth, aspirations and so on. Really, in the end, we think, it is not going to make a blind bit of difference to real life. So we just carry on as normal.